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First Ever US Pay TV Subscriber Losses a “Harbinger of Near-Term Market Decline”

By Vincent Flood On May 21, 2013 · In TV, US
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LRG
The thirteen largest multi-channel video providers in the US — representing about 94% of the market — have seen a net loss of 80,000 subscribers over the past year, compared to a net gain of about 380,000 over the prior year, according to research conducted by Leichtman Research Group (LRG). LRG say this marks the first time [...]
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Dove Real Beauty Sketches Becomes Most Viewed Online Video Ad of All Time

By Vincent Flood On May 21, 2013 · In Asia, Content Marketing, Europe, Social Video, US
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Dove's Real Beauty Sketches Ad Campaign.
Just one month after the launch of the Dove Real Beauty Sketches film, the ad – or content, if you prefer – has become the number one viewed video ad of all time. The film has been viewed more than 114 million times, according Unruly”s Viral Video Chart. The ad looks at how women view their own beauty [...]
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How Shoppable Video is Set to Transform the Video Landscape

By Vincent Flood On May 20, 2013 · In Ad Tech, Europe, TV, US
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Shoppable Video Advertising
It finally feels that interactive video advertising just came out of beta. Already this year we’ve seen the IAB’s new video ‘Rising Stars‘ ad units; Samsung’s T-Commerce; innovative new products from companies like Brainient, InSkin Media, and BlurbIQ; and more recently YouTube’s launch of shoppable ads. All of the formats have two key aims: to shorten the path to [...]
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Ad of the Week: Adobe, ‘Psychic’, Goodby, Silverstein & Partners

By Vincent Flood On May 17, 2013 · In Ad of the Week
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Adobe
This week’s Ad of the Week is sponsored by Adobe Marketing Cloud, who recently released two more instalments of their ‘Metrics, Not Myths’ marketing campaign. The agency behind the humourous ads was Goodby, Silverstein & Partners, with some outstanding production work from Tool. The campaign mocks the industry’s lack of accountability when it comes to measuring [...]
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Mediacom and Monterosa to Launch Dual Screen Campaign for Cancer Research UK

By Vincent Flood On May 17, 2013 · In Agency, Creative, Second Screen, TV
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Race for Life
Mediacom Beyond Advertising, MediaCom’s content marketing division, and second screen specialists Monetrosa are partnering on a dual screen campaign for Cancer Research UK’s Race for Life. The campaign will be part of Race for Life’s “Cancer, We’re Coming To Get You” campaign and the ads will broadcast viewers’ ‘messages to cancer’ in real-time, promoting the idea that [...]
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Video Everywhere. What’s the Opportunity?

By Vincent Flood On May 17, 2013 · In Ad Tech, Connected TV, Convergence, Measurement, Publishing, Standards, US
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Ran Harnevo, AOL
Google hosted a hang-out on the state of video yesterday, which saw Ran Harnevo, AOL On Network’s Senior Vice President of Video, being interviewed by Peter Minnium, IAB’s Head of Brand Initiatives. The conversation took various twists and turns, covering everything from the supply of content through to the new interactive formats. If you’re knee-deep in [...]
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Now More than 3000 On Demand Video Services in Europe

By Vincent Flood On May 16, 2013 · In Europe
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Europe
The European Audiovisual Observatory has identified 3,087 on-demand services across Europe, with 2,733 of those residing within the European Union. The research looked at catch-up TV, newspapers’ video services and all of the various kinds of VoD services and economic models, whether financed by advertising, pay per view, direct subscription or bundled with broadcaster packages. The [...]
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Spanish Start-Up TheMadVideo.com Want to Make Videos Easier to Share

By Vincent Flood On May 15, 2013 · In Ad Tech, Creative, Europe, Social Video, Uncategorized
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Mad Video
TheMadVideo.com, a start-up that originated Madrid and is now headquartered in San Francisco, have announced the launch of their platform which they say adds value to video content by making any moment in a video taggable and shareable. The company has also announced a seed funding round of $500,000 which they say will be used to fund [...]
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TubeMogul Appoint Nick Reid as Managing Director, UK

By Vincent Flood On May 14, 2013 · In Ad Tech, Europe, Programmatic
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Nick Reid
TubeMogul, a video ad buying platform, today announced the appointment of Nick Reid as its Managing Director for the UK. Prior to joining Tubemogul Reid was Managing Director of IgnitionOne, joining after the company’s acquisition of display exchange AdJug. Before that, he led the UK sales team for MySpace when they first entered the market, and [...]
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Brazilian Creative Agencies Getting the Best Out of YouTube

By Vincent Flood On May 14, 2013 · In Creative, LATAM
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Volkswagen Brasil
While 2013 has been an exciting year for new interactive video ad formats, sometimes it’s just a question of being imaginative with the existing functionality at your disposal. When creating an ad for Volkswagen Brasil, Sao Paolo based agency AlmapBBDO took YouTube’s timeline preview feature and used it to create an interactive and highly relevant [...]
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Unruly Acquire Shareifyoulike,a German Social Video Ad Platform

By Vincent Flood On May 13, 2013 · In Ad Tech, Europe, Social Video
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Unruly Logo
Unruly, a video technology company, has announced it has acquired Shareifyoulike, a German social video advertising company, with a view to accelerating its growth in Europe’s largest media market and boosting its German publisher portfolio. The amount Unruly paid and the terms of the acquisition have not been disclosed as both companies are privately held. Martin Dräeger, [...]
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  • Special Recent Posts

    First Ever US Pay TV Subscriber Losses a

    First Ever US Pay TV Subscriber Losses a "Harbinger of Near-Term Market Decline"

    May 21st, 2013

    The thirteen largest multi-channel video providers in the US -- representing about 94% of the market[...]

    Dove Real Beauty Sketches Becomes Most Viewed Online Video Ad of All Time

    Dove Real Beauty Sketches Becomes Most Viewed Online Video Ad of All Time

    May 21st, 2013

    Just one month after the launch of the Dove Real Beauty Sketches film, the ad - or content, if you p[...]

    How Shoppable Video is Set to Transform the Video Landscape

    How Shoppable Video is Set to Transform the Video Landscape

    May 20th, 2013

    It finally feels that interactive video advertising just came out of beta. Already this year we've s[...]

    Ad of the Week: Adobe, 'Psychic', Goodby, Silverstein & Partners

    Ad of the Week: Adobe, 'Psychic', Goodby, Silverstein & Partners

    May 17th, 2013

    This week's Ad of the Week is sponsored by Adobe Marketing Cloud, who recently released two more ins[...]

    Mediacom and Monterosa to Launch Dual Screen Campaign for Cancer Research UK

    Mediacom and Monterosa to Launch Dual Screen Campaign for Cancer Research UK

    May 17th, 2013

    Mediacom Beyond Advertising, MediaCom's content marketing division, and second screen specialists Mo[...]

    Video Everywhere. What's the Opportunity?

    Video Everywhere. What's the Opportunity?

    May 17th, 2013

    Google hosted a hang-out on the state of video yesterday, which saw Ran Harnevo, AOL On Network's Se[...]

    Now More than 3000 On Demand Video Services in Europe

    Now More than 3000 On Demand Video Services in Europe

    May 16th, 2013

    The European Audiovisual Observatory has identified 3,087 on-demand services across Europe, with 2,7[...]

    Spanish Start-Up TheMadVideo.com Want to Make Videos Easier to Share

    Spanish Start-Up TheMadVideo.com Want to Make Videos Easier to Share

    May 15th, 2013

    TheMadVideo.com, a start-up that originated Madrid and is now headquartered in San Francisco, have a[...]

First Ever US Pay TV Subscriber Losses a http://t.co/5rIas7NEV9 via @videoadnews  — videoadnews
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