VAN TV: Interview with BBC Worldwide’s Tom Bowman, Part 2


In the second part of a two-part interview (see part one here) Tom Bowman is VP of Strategy & Operations Global Advertising Sales for BBC Worldwide, the commercial arm of the BBC. Here Tom talks about video advertising at the BBC; about whether TV advertising will keep pace with the developments in online video; about the role of video in the marketing mix; and how the BBC are preparing for the the European Union’s ePrivacy Directive.

 


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