Disney/ABC Television has signed an agreement with FreeWheel, a video ad tech company, to manage its advertising and monetize its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com. ABC will be using FreeWheel’s ‘Monetization Rights Management’ (MRM) product to:
‘…better manage advertising sales rights, forecast advertising inventory, deliver yield-optimized ads, and monitor campaign performance on behalf of its advertisers and partners. MRM will be used to manage advertising across a multiplicity of partners and devices, and will serve all video, mobile, and display (banner) formats.’
MRM will allow ABC to offer sponsorships and exclusivities, monetize fast-changing news content, manage advertising with local affiliates, and deliver monetized content across devices and partners.
Freewheel are already working with AOL, ESPN, FOX, NBCUniversal, Sky, Turner, and VEVO.