Yahoo! Partner with BlipBlip, an independent video network, and Yahoo! Screen, have announced a joint distribution deal. Both Yahoo! and Blip have launched branded channels featuring original premium, original content and the exchange will allow both companies to broaden their range of content without additional investment. Each company will take a share of the advertising revenues generated from their videos being shown on the other’s site.

Yahoo! Screen will be providing Blip with access to 16 shows, including 7 Minutes in Heaven, Failure Club and Upgrade Your Life. While those titles may not mean a huge amount to most of us, particularly outside the US, the shows have been hugely successful with American audiences. In June, original video programs produced by Yahoo! Studios were watched by nearly one-in-six online Americans (35.1 million unique visitors).*

Blip, The ‘Web Series Network’

Recently, Blip decided to reposition itself as a ‘web series network’ with a view to becoming the ‘go-to’ destination for episodic web series. In doing so Blip dropped the ‘.tv’ from its title and it has launched branded channels hosting thirteen of their most successful independent web series, with genres ranging from gaming to news to cooking.

The new Blip site also beefed up Blip’s offering to advertisers seeking to engage with web series fans via home page takeovers, channel sponsorships and standard IAB display advertising units. T-Mobile USA was the official sponsor of the blip.tv site launch.

*comScore Media Builder Custom Report, US, June 2012 among a set including more than 75 original video programs, as custom-defined by Yahoo!, on the following properties: Yahoo!, AOL, Forbes, Funny or Die, Hulu, IGN, MSN, NY Times, People, PopSugar, SheKnows, Smosh.com, TMZ, YouTube, and VEVO.


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