March 3rd, 2015
This week’s ad of the week was produced by Clemenger BBDO Melbourne for Carlton Draught, Australia’s bestselling draught beer. ‘Beer Chase’ is a spectacular eighties style car chase, but without the cars. As the Australians ease into summer, the campaign launches in time for the NRL and AFL finals. Part of the media buy will go towards showing the ad against action movies and cop shows.