BlackArrow’s David Stengle on Linking the First and Second Screens in Real-Time


BlackArrowDavid Stengle, is Senior Vice President, Business Development, for BlackArrow, a TV and video advertising technology company. Here David explains how broadcasters need to rethink and adapt their advertising infrastructure in order to fully exploit opportunities on both the first and second screens.  Footage was filmed at IBC 2012 in Amsterdam.


Subscribe to Weekly VAN Newsletter

 

Related Stories:

Ad TechSecond ScreenTVUS