March 4th, 2015
This week’s Ad of the Week was produced by Saatchi & Saatchi New Zealand for Toyota. The 90 second spot tells the classic love story of a romantic affair between a cat and a five-door family hatchback. The only downside of the ad is that the ad focuses so strongly on the car’s interior, which is exceptionally ordinary looking and looks like what you would have seen in most cars ten years ago. But then in fairness to Saatchi & Saatchi, sometimes advertising is about making the ordinary seem sexy.