This week’s Ad of the Week was produced in the Netherlands for Korean electronics manufacturer  LG, who are of course also a new entrant in the connected TV advertising industry (inventory represented by Smartclip). LG wanted to prove how lifelike the image quality is on their new range of IPS monitors, so creative agency Superheroes Amsterdam set up a screen-based prank in a in the lift (or ‘elevator’, if you prefer) of an Amsterdam office block.


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