This week’s Ad of the Week was produced by BETC Paris for Canal+, a French TV channel owned by the Canal+ Group, which in turn is owned by Vivendi SA and Universal Studios. The ad’s concept is a simple one: Canal+ is ‘fuel for fans’, the fuel being the type that enables football supporters to endlessly power their way around town on their knees in the same way their heroes do on the pitch after scoring a goal. All of which makes for very a very entertaining ad.

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