YuMe, a video ad plaform, have launched their new “Click-to-Ngage” ad format, which they say is an interactive, long-form video ad unit for the connected TV market. YuMe say the new ad unit provides agencies with additional engagement opportunities, improved metrics, and an opportunity to run long-form video advertising while the viewer is attentive and in a brand-receptive environment.
The ad unit has an option for tabs that allow the user to access different types of content including videos and a photo gallery, or to allow consumers to dig deeper and discover new content. YuMe also say the ad unit represents a ‘low-clutter and low-ad load opportunity for brands that typically compete within traditional, highly-saturated media’.
Click-to-Ngage is the newest in a series of connected TV ad units from YuMe, together comprising an extensive set of four-screen video ad unit offerings for connected TV, tablet, smartphone, and PC. Advertisers currently using Click-to-Ngage include Mindshare, American Family Insurance and Buick.