There are myriad reasons for investing a brand, but one of the big ones is that it entitles you to charge more for your product. But in order to do get to that point, you have to first convince people that you really are a little bit special, which goes right to the heart of the theme of this week’s Ad of the Week. Produced for Virgin Atlantic by RKCR/Y&R (London), ‘Flying in the Face of Ordinary’ tells the supernatural backstories of Virgin Atlantic’s flight crew. While the concept isn’t particularly revolutionary, it’s an extremely well executed ad that cleverly transfers the magic of the cinema to Virgin Atlantic’s brand.

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