News International’s video inventory just got a major boost as the company has won the rights to video highlights of Barclays Premier League following a deal between NI Group Ltd and the Premier League. NI Group say it will be able to show 380 Premier League football matches on The Sun, The Times and The Sunday Times digital platforms, including exclusive rights for near-live clips on mobile devices.
Subscribers will be able to access the clips on the new Sun tablet app, which is due to be launched in the next few months, The Sun’s smartphone app and via The Times/The Sunday Times digital products. During live games, users will be able to view up to eight 30-second clips.
Robert Thomson, a former editor of The Times and recently announced as chief executive officer of New News Corporation, said: “Smartphones are only going to get smarter and we have to be just as clever in creating content and finessing the format.
“With an eye toward the virtuosity of video, the new News Corp will be focused on complementary content, repurposing our expertise across platforms and across the globe. The confluence of digital technology and football is one of the great meeting places of the modern world, so this is quite a moment for the company. We are practising our goal celebration.”Video@Dmexco - Watch the highlights: