Ebuzzing, a video ad platform, has announced that its revenue grew 79% from $29 million in 2011 to $52 million in 2012. The company – which has taken on a total of $35.3 million in funding – also broke even. Ebuzzing came about as the result of the mergers of 9 startups: Wikio, OverBlog, Ebuzzing, Nomao, Neotia, Promodigital, Happyapps, Trigami and BeeZik/BeeAd – and has offices in the UK, Germany, France, Italy, Spain and the US .
Ebuzzing say they eschew pre-roll formats that replicate TV ads in favour of user-initiated web-specific formats. Pierre Chappaz, co-founder and CEO explains:
“We strongly believe that the message is better remembered when the user chooses to watch it, whatever the format. It can be a video inserted within Blogs and Social Streams (Ebuzzing Social’s offering), an Ad-selector for Content Gating (BeeAd’s offering), or innovative rich media formats developed by We Spread.”