March 3rd, 2015
This week’s Ad of the Week is sponsored by Adobe Marketing Cloud, who recently released two more instalments of their ‘Metrics, Not Myths’ marketing campaign. The agency behind the humourous ads was Goodby, Silverstein & Partners, with some outstanding production work from Tool. The campaign mocks the industry’s lack of accountability when it comes to measuring and demonstrating ROI, and this time we see a Psychic giving a client vague answers in response to his questions about whether his campaign is working or not. Also worth a look is ‘Psychologist’, which again shows a client getting equally dubious help from a psychologist about her marketing results.