Google’s Doubleclick Publishes New Data on the Growth of Video


GoogleNobody – apart from the NSA perhaps – has a better insight than Google into what we’re doing online, especially when it comes to understanding what’s happening in digital advertising. Recently the company published some new data as part of its Doubleclick Think series that featured some interesting stats on the growth of online video. Highlights included how news sites have tripled their video output, while retail and automotive advertisers quadrupled their programmatic video spend. The full infographic is below and video section for the Doubleclick Think series can be found here.


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