Idio are Using First Party Data to Personalise Content Marketing


While content marketing is often portrayed as being more ‘personal’, it’s rarely ‘personalised’. However, as content maketing evolves, solutions from companies like Idio are increasingly allowing brands to create interest graphs and audience segments, which they can then push out more targeted, dynamic content to. Clients include Diageo and Slim-Fast. Here Idio’s Jonathan Rose explains a bit more about what Idio do. Footage was filmed in London at an event on content marketing hosted by Propellor PR:


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