Ad of the Week: BGH Smart TVs, ‘Mr Miyagi’, Del Campo Saatchi & Saatchi


This week’s Ad of the Week was produced for BGH Smart TV by Del Campo Saatchi & Saatchi. BGH have been launching their range of Smart TVs across Argentina with a series of ads highlighting how customers can send email from their TV (why they’d choose to promote what is perhaps the least sexy feature of connected TV is beyond us – perhaps it makes sense to Argentinians). In this ad a young man writes an email to Mr Miyagi, his idol, in an ad that will appeal to anyone who found themselves offering to lend their parents a hand with the housework after watching the Karate Kid movies.


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Ad of the Week