Here’s an overview of what has been happening in the video world over the last weeks, with highlights from ITV, Instagram, RadiumOne and Kiosked. To stay up to date and have the latest industry news and insights delivered straight to your inbox, sign up for the weekly VAN newsletter.
Simon Daglish, Group Commercial Director at ITV, will be speaking at New Video Frontiers, VAN’s inaugural conference that will be held in London on October 24th. The theme for the event is ‘The Rise of Programmatic Video’ and additional sponsors have also announced, with Google’s Doubleclick sponsoring the networking party, and Videoplaza are now a silver sponsor. There will be more announcements on speakers in the coming days. Book today to get a £100 discount and to guarantee your place at Europe’s leading video advertising event.
Instagram Paves the Way for Image and Video Ads
Facebook-owned Instagram has been paving the way for the launch of image and video advertising. In a blog post addressed to the social platform’s ”In the next couple of months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.”
RadiumOne Reported to Be Preparing for its IPO
RadiumOn, and ad network, is reported to be planning to secretly file for its IPO, according to a source close to its Wall Street negotiations’. The company is said to have nearly $100 million in yearly revenue – making it profitable – and the company is said to be hoping to benefit from the successful IPOs by RocketFuel.
Kiosked Partners with Brightcove for Interactive Video Experiences
Kiosked, a platform that enables ‘smart content’, has partnered with Brightcove, a video services provider, to add ‘storefronts’ to video content (see example below). “Kiosked makes advertising non-intrusive and contextual by integrating entertainment, brand experience and shopping. From consumer’s perspective Kiosked platform enables discovery – Smart Content is always connected, targeted, personal and measurable,” explains Micke Paqvalén, CEO at Kiosked.
Experian Buys 41st Parameter, Owner of Adruth
Experian, an information services company, has acquired 41st Parameter, US-based fraud protection provider 41st Parameter in a $324m deal. 41st Parameter owns Adtruth, a data collection and targeting tool.
Twitter Takes the Next Step and Files Its Proposal for its IPO
Twitter revealed it filed its proposal for a public offering on Thursday, setting in motion a debut that could be the most significant tech IPO since Facebook Inc. went public last year. The filing signals the start of a roughly one-month period in which would-be investors will finally be able to have access Twitter’s financial details before the social network finally goes public. In a filing with the Securities and Exchange Commission, Twitter said it plans to list under the ticker symbol “TWTR.”