ValueClick, a digital marketing company with interests spread across media, ad tech and affiliate marketing, has announced that it has changed its name to Conversant in a bid to reposition the company as a personalised marketing company. The NASDAQ listed company will roll out an integrated ‘marketing personalisation platform’ under the new brand.
The Conversant platform will borrrow parts of the five divisions launched or acquired by ValueClick since 1998, including ValueClick Media, Commission Junction, Greystripe, Dotomi and Mediaplex. However, Commission Junction, acquired by ValueClick in 2003, will now be known as ‘CJ Affiliate, by Conversant’.
“Marketing’s ultimate measure of success is to connect with people on a personal level. So for the last 15 years, Conversant has been building a company with the technology and capabilities to make this vision a reality for every marketer,” said John Giuliani, CEO of Conversant. “There’s still a lot of confusion around what’s possible with personalization. Conversant is a strategic partner that offers the knowledge and expertise to help marketers recognize, implement and measure the value of personalization solutions.”
The company’s common stock, which has previously traded under the ticker symbol VCLK, will officially begin trading under the new NASDAQ ticker symbol CNVR.