We see video viewability as just a piece in our greater mission of transparency in video advertising analytics. The viewability component consists of the position of the player on the page usually represented by x and y coordinates, the size of the player in pixels, the muting state and the auto-play state. Looking at each of those in more detail, I’d break it down as follows:
Traditional Video Viewability Definition
Tracking a user session enables the measurement of the the amount of video that is actually on a user’s screen; that is, how much of the ad was viewed. However this measurement on it own is incomplete because it fails to take into account several important attributes listed above. So why are these other attributes important?