The unification of TV and digital planning processes used to be something something that many agencies said they were doing, but behind closed doors were actually struggling to pull off in practice. However, the original vision is now increasingly becoming a reality, and – according Anne de Kerckhove, Managing Director, EMEA for Videology – the question isn’t always whether video should be bolted on to TV campaigns for incremental reach. Now the conversation has moved on to asking whether TV budget would be best spent on video in the first place. Filmed in London at the LiveRail Video Publisher Forum.

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