With a new programmatic video exchange, a merger, two IPO announcements, a major rebrand and a variety of mega acquistitions, news weeks don’t come much better than this. Highlights this week come courtesy of Microsoft, TubeMogul, Ebuzzing, Teads, Disney, Maker Studios, ProsiebenSat.1, The Collective, Facebook and AOL. To have a weekly summary of the industry’s news delivered to your inbox, simply subscribe here.
Microsoft Launches New Programmatic Video Network
Microsoft has launched the ‘Microsoft Video Network’, a programmatic video exchange that will allow advertisers buy to buy pre-roll video ads on ‘premium accredited sites’. Microsoft say the platform is supported by some 350 publishers on a range of devices and platforms. The platform will also combine Microsoft account data with Nielsen, comScore and other publisher data to provide advertisers with insight into audiences’ behaviours.
Microsoft also added three new TV apps to Xbox aimed at the US market. Premium users with an Xbox Live Gold subscription will be able to access game archives for its MLB app, while ENCORE PLAY and MOVIEPLEX PLAY from Starz will also join the range of entertainment apps on the platform.
TubeMogul File S-1 for IPO
TubeMogul, a video ad platform, has filed its S-1 with a view to having its initial public offering later this year. The buy-side ad platform was founded in 2006 and booked $57 million in sales for the year ended December 31, 2013, will join YuMe and Tremor on the NYSE under the symbol TUBE.
Ebuzzing and Teads are Merging, Joint Company will IPO Next Year
Ebuzzing and Teads, both French video ad tech companies specialising in outstream formats, will merge their businesses with a few to going public on the NASDAQ next year. VAN spoke to the CEOs of both companies in a joint interview which you can read here.
Disney Acquired Maker Studios for $500 Million
Disney Acquired Maker Studios, the leading multi-channel network (MCN), for $500 million, with a performance-linked earn-out of up to $450 million if performance targets are met. Maker Studios has 55,000 channels, 380 million subscribers and 5.5 billion views per month on YouTube, and has established itself as the top online video network for millennials. Disney say that buy acquiring Maker Studios, “Disney will gain advanced technology and business intelligence capability regarding consumers’ discovery and interaction with short-form online videos, including Disney content”.
German TV Giant ProSiebenSat.1 Buys 20 percent of YouTube Network The Collective
And ProSiebenSat.1, a leading German broadcaster, wants a piece of the MCN action too. The company has invested $20 million in The Collective, the LA-based MCN behind Video Game High School.
AOL Launched ‘ONE by AOL’, a Single Ad Tech Stack Solution
AOL are integrating three of their leading ad tech products and platforms into a single, unified stack, to be known as ‘ONE by AOL’, part of which will be released later this year. ONE will be sold as an enterprise solution and will be used by AOL as its dedicated programmatic platform. The platform will combine the teams and technologies behind Adap.tv, AdLearn Open Platform (an Advertising.com product) and Marketplace (an Adtech product).
Facebook Bought Oculus for $2 Billion
This story has been done to death elsewhere and isn’t necessarily video related (for now), but this piece on MIT Technology Review took an interesting look at how Zuckerberg might use the technology.
Ad of the Week, Old Spice, ‘Get Shaved in the Face’