While programmatic video advertising has been with us for a while now, for the most part it has been confined to on-demand content. While few now doubt that programmatic TV will soon be with us, the reality is that there are both business and technological hurdles to overcome before it gets meaningful traction. Brussels-based Digital Video Market Place is one of the companies working on the technology side, and here Managing Partner Erik Portier explains how latency and encryption methods complicate the process of dynamically inserting video advertising into linear IPTV streams.

 


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