RTL are widely regarded as being one of the most progressive companies in European media. And within the group, RTL Nederland is arguably the most advanced division, where they have set up a team dedicated to data management and programmatic selling. Elwin Gastelaars is Manager of Digital Trading, and VAN asked him about how far they’re taking programmatic, the state of the Dutch market, and about how the technical hurdles that need to be overcome before linear and connected TV inventory can be sold programmatically. Shot at the RTL offices in Amsterdam.
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