On June 10th the European TV and video advertising industry’s finest will gather in London for New TV Frontiers, a new event from VAN. New TV Frontiers will focus on the technology and strategy of data-driven TV advertising. Participating companies already confirmed include ITV, BSkyB, Xaxis, Adap.tv, YuMe, Carat, Videology, Greenhouse Fund, Google, Rovi, Decipher, TubeMogul, Exchangewire, IHS Screen Digest, Twitter, Grabyo, Mediaocean and Facebook (more will be announced in the coming days).
The event will look at how the Internet is transforming the television industry, creating opportunities and challenges for both established players and new entrants, with thought provoking panels on key industry issues such as:
- Can the tech giants crack the TV advertising market?
- What’s the role of the agency in a programmatic world?
- Are we seeing scale on the second screen?
- Is connected TV advertising ready to go from fragmentation to fruition?
Early bird tickets are now on sale. Book your ticket today to avoid disappointment.
Video@Dmexco - Watch the highlights: