[This article was posted on Monday, but due to moronic human error on the editor’s part, it was posted to a part of the site it would have been hard to find – apologies!] The NewFronts will be taking place in New York again this year, going from April 28 until May 7th. The NewFronts are the digital version of the TV industry’s ‘upfronts’, which is a series of company-organised events run by the leading broadcasters and cable networks. The aim is to cajole agencies and brands into signing bumper up front cheques to fund the following year’s production schedule, mainly through exclusive content previews and getting prospective ad buyers drunk with celebrities.
The NewFronts are similar, only it’s the leading players in online video rather than the TV companies taking part, and – while they still lack the heavyweight glitz of the TV equivalents – there are plenty of signs they’re starting to make up the lost ground. Regardless of whether you work in the US market or not, if you’re involved in video advertising you should be paying at least some attention to the NewFronts, if only to gauge the quality of the content coming online. And alongside the glitz and the glamour, you usually also get some insight into how many of the world’s most innovative publishers are approaching online video.
Below is a summary what to expect over the next two weeks. Each event is linked to the IAB’s event summaries which have some additional information outlining the content, how to get an invite, and venue information etc.
VAN will be providing a filtered version, cherry-picking only the stories we feel provide value to the wider industry.
28 April, Monday
29 April, Tuesday
30 April, Wednesday
1 May, Thursday
2 May, Friday
5 May, Monday
6 May, Tuesday
7 May, Wednesday
12 – 2pm IAB NewFronts Insights Lunch