March 4th, 2015
Here’s an overview of the top stories in online video from the last two weeks. For a weekly update of industry news, subscribe to the VAN Video Round-Up.
MediaMath Raises $73.5 Million, Increases Debt Facility to $105 Million
MediaMath, a programmatic buying platform, announced a $73.5 million Series C financing round, led by Boston-based growth equity firm Spring Lake Equity Partners, formerly the private equity arm of Tudor Investment Corporation. In addition to the Series C financing, MediaMath increased its debt facility to $105 million, for a total funding of more than $175 million.
MediaMath say the funding will be used to continue their global growth and support its new international offices in the EMEA, APAC, and Latin American markets, while also accelerating the introduction of new products and features for their ‘TerminalOne Marketing Operating System’.
Google Launches Premium Video Marketplace, Allows Buyers to Self-Select Inventory
Read the full story on VAN.
Microsoft are to Add 45 Apps to XBox
Xbox announced that more than 45 new entertainment app experiences are coming to Xbox One and Xbox 360, including optimised-for-TV Twitter integration, Vine, HBO GO, Showtime Anytime, Comedy Central, Major League Gaming (MLG), and more are scheduled to launch by the Christmas.
LiveRail Publishes ‘State of the Screens Report’
LiveRail has produced a report featuring both survey data and some published some interesting conversations with some of their publisher clients, including Machinima’s Rob Harol, Sr. Director, Platform Monetization, Damien Pigasse, CRO at Dailymotion and Jason Demarco, Director of Yield Optimization at A+E Networks.
Part of the ‘State of the Screens Report’ looked at how online video is perceived in the market, and the results were – perhaps unsurprisingly – extremely favourable:
When it comes to monetising in-app inventory on mobile, LiveRail asked about the hurdles they have to clear in order to get started. The most commonly cited problem was the complexity of integrating multiple SDKs:
In a Q&A, Damien Pigasse, Dailymotion’s CRO said, “We think that we need to be “device agnostic.” An ad that is bought on our platform, should be delivered to the correct user at the correct time, no matter the device where it’s displayed. The device that delivers the ad, is only the screen, and that’s not the most important. In a programmatic world we want to reach audiences.”
SpotXchange EMEA Expands Publisher Division
SpotXchange, a video ad platform, has added two appointments to its European publisher division. Alex Kisielewski will be joining from MailOnline as Director of Publisher Development, EMEA, while Niall Jones is joining from Havas Media as Publisher Account Manager.
Enders Study Finds that Ad Revenue Per Hour on Online Video is On Track to Overtake Broadcast TV
Here’s an interesting tit-bit of information that was tweeted by Ian Maude, an analyst with Enders, earlier today:
Ad revenue per hour for online video on track to overtake broadcast TV in UK, viewing also rising but much lower pic.twitter.com/xdCYeKP5bY
— Ian Maude (@IanMaude) June 5, 2014
OTT/Streaming Home Video Revenue Will Overtake Hard Copy Sales in 2018
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