Considering the huge amount of money that is invested in company stands at the major events, most tend to be a little lacking in imagination. Most companies settle for branded walls and a bowl of sweets, where the sole aim is to provide a stage for the sales people so they can can easily pick off passers by. Google’s Creative Sandbox at the Cannes Lions was refreshingly innovative and bought into the spirit of the festival. Visitors could code the ingredients for their own smoothies, take part in daily yoga sessions, or attend panels and talks from an impressive range of speakers. Amy Brown, Google’s Head of Events for EMEA, was responsible for creating the Sandbox, and she explained to VAN why Google are investing in their presence there.


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