March 4th, 2015
Here’s what happened this week in the world of video advertising. For a weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up.
Channel 4 Boss Says UK TV Industry at Risk from US TV and Tech Giants
The chief executive of Channel 4 has warned that large parts of the British television industry is at risk as many of the leading companies are being bought by US media companies, while technology giants like Apple and Google also pose a more long-term threat, reports the Guardian. Speaking at the Guardian Edinburgh International Television Festival, David Abraham said public service broadcasters (PSBs) including Channel 4 and the BBC were the only bulwark against a broadcasting industry dominated by US media moguls such as Rupert Murdoch and Virgin Media owner John Malone and even larger technology firms.
“TV is clearly now a combat vehicle for tech and mobile companies and platforms to compete with each other rather than a sovereign industry in its own right,” said Abraham, delivering the prestigious James MacTaggart memorial lecture at the Guardian Edinburgh international television festival on Thursday evening.
“An Apple-Disney merger would substantially dwarf Fox-Warner-Sky. But what duties or obligations will these new global gated communities have towards our industry whose future they increasingly influence?” he asked.
Appnexus Raised $60 Million, Valuing the Company at $1.2 Billion
AppNexus, an ad technology company, today announced that a large, unnamed Boston-based public equity and asset management firm has invested $60 million in the company, valuing it at $1.2 billion. Appnexus also say there has been interest from other parties to invest up to an additional $40 million, bringing the total potential investment is $100 million. Appnexus also announced a few company milestones, including:
- The company has transacted more than $500 million in total ad spend across its platform in 2012, eclipsed $1 billion in 2013, and expects that figure to more than double in 2014, exceeding $2 billion;
- Currently transacts more than 30 billion ad impressions per day;
- Has seen 500 percent growth in mobile advertising over the last year, based on ad spend;
BlackArrow Launches Frequency Capping Feature for TV and On Demand Advertising
BlackArrow, a provider of TV advertising technology and data solutions, announced that the latest release of its BlackArrow Advanced Advertising System would provide support for audience-based frequency capping. BlackArrow say that its clients will have the ability to manage the number of times an ad is seen by a unique household or device across on-demand platforms and TV viewed on devices. BlackArrow also BlackArrow Audience, a data management platform for TV, which helps broadcasters and operators manage subscriber data.
VivaKi’s Geoff Smith promoted to VP of Audience On Demand, EMEA, Anke Kuik promoted to General Manager, AOD Activation
VivaKi, the Publicis-owned agency trading desk, announced the promotion of two of its European leads, Geoff Smith and Anke Kuik. Smith will take on a newly created role of Vice President for EMEA, with responsibility for the continued growth of VivaKi’s programmatic media buying solution Audience On Demand (AOD) across the region, including ‘driving new commercial opportunities and ensuring a consistent agency offering’. Smith will also provide strategic support for growth markets and will be reporting to Marco Bertozzi, President of AOD EMEA. Anke Kuik has been promoted to General Manager of the AOD Activation Centre in Amsterdam, where she has served the last year as Director.
Ad of the Week, NBC Sports, ‘The Return of Coach Lasso’