AOL and Publicis Groupe today announced an expansion of their relationship into programmatic video and linear TV. The deal will provide VivaKi, and effectively all agencies inside Publicis Groupe, with additional access to both premium reserved – including private marketplaces – and non-reserved video environments through AOL Platforms.
Maurice Lévy, Chairman and CEO, Publicis Groupe, said: “We have developed a very strong partnership with AOL under the leadership of Tim Armstrong and are extremely pleased with the outcomes for our clients. This new step will further enhance our ability to better serve our clients in the very important growth area of video. Our clients will benefit first hand from the innovations created by AOL.”
“Just two years ago, there were 54.7 million connected TV users, and that number will more than double in 2014,” Stephan Beringer, CEO of VivaKi and global president of Audience on Demand. “The numbers prove the dramatic change in consumers’ video consumption habits, and our escalation of video content has to be just as dramatic. That’s why our partnership with AOL is so valuable: it requires true collaboration to deliver value for consumers and advertisers by creating a video marketplace that wins the attention and engagement of the consumer.”
Earlier this month at Dmexco, Danny Hopwood, Head of Product at VivaKi, told VAN how he believes the industry is heading towards having a number of ‘closed ecoystems’, where the leading players in the market will offer a bundle of ad tech, data and media. AOL’s Adap.tv were one of the companies he referenced — you can view the interview here.