MediaMath’s Reed: Big Idea Creativity Can be Enhanced Through Algorithmic Advertising


In the early days of programmatic trading, one of the main concerns was that buying would an adverse effect on creativity and on reach-based brand advertising. However, over the last few years, things like private marketplaces and Deal IDs have enabled brand advertisers to ‘go programmatic’ across all digital channels. Here Dave Reed, Managing Director, EMEA at MediaMath, discusses MediaMath’s video offering and how the ’emotional connection moment’ can be tied in with advertising on other channels.


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