Fortnight in Review: Dailymotion go after Twitch, Shazam Valued at $1 Billion, AdSmart Rolled Out to VOD


Acquistions, raises, new hires and rebrands — here’s what happened this week in video advertising. For a weekly summary of industry news and other VAN content, sign up to the weekly Video Round-Up.

Shazam Raises $30 Million, Valuing the Company at Over $1 Billion

Shazam today announced yesterday that it has closed a $30 million investment valuing the company at over $1 billion. The funding will support Shazam’s continued evolution and rapid growth following a year of user milestones, increased service capabilities and expansion into new market sectors.

Shazam also published some stats highlighting how the product is evolving:

  • Shazam crossed 100 million monthly active mobile users
  • Added extensive music content, integrated with the world’s leading streaming music providers with the ability to play music within the Shazam app via Spotify and Rdio.
  • Shazam is now integrated into TV shows and commercials, movie theatres, retail environments, radio content and ads and out of home advertising
  • Announced new capabilities to Shazam using the camera for print ads, QR codes, packaged goods and barcodes
  • Announced capabilities to recognise beacons

Dailymotion Goes After Twitch with Gaming 

Dailymotion announced the launch of DailymotionGames, a new live-streaming platform dedicated to gaming. The website will be powered by Dailymotion’s industry-leading video and live-streaming technology, and will allow the gaming and e-sports communityto view, upload and stream personal and professional gaming competitions.
Dailymotion say that gaming content on Dailymotion currently generates more than 180 million
video views per month* and according to comScore, also attracts more than 11 million unique visitors per month globally**. Some of Dailymotion’s key partners include noted gaming and esports brands like Eclypsia, Millennium, joinDOTA, OnGameNet, IGN, JeuxVideo.com, Gamespot or Gamekult.
dmgames_home

Twitter Considering Autoplay Preview Model for Video

Twitter are reportedly considering making promoted videos automatically play six-second previews when they pop up in people’s feeds, reports Ad Age. If the autoplay previews were to catch someone’s eye, that person could click to watch the full video.

Facebook Acquired Quickfire Networks, a Video Compression Company

In the Facebook acquired Quickfire Networks, San Diego-based video compression company. Quickfire’s T3 technology converts video formats and enables them to be streamed more efficiently by reducing the bandwidth needed to view video online, but without degrading the quality of the video.

Sky Adsmart to Be Rolled Out Across VOD and Offered to Broadcasters

Sky announced they’re taking Sky AdSmart, the company’s data-driven TV advertising product, into On Demand. The service began with ad insertion into linear broadcast, but Sky will continue to develop the Sky AdSmart capability across all screens and platforms. The first of these will be video on demand on the set top box which will launch later this spring. Sky will also expand Sky AdSmart across more channels beyond Sky’s main wholly-owned channels. It has since grown to cover 34 channels, and we’ll continue to explore widening this to encompass additional media partner channels and third parties.
And finally, we’ll add further capabilities to the way we target ads, meaning both viewers and advertisers will continue to benefit from an even more tailored service.

Clearleap to Power VOD Distribution for A+E Networks®

Clearleap, a provider of multiscreen video solutions for the TV industry, announced a new partnership with A+E Networks. The deal enables on-demand access to A+E Networks’ premium content across its brands, including A&E, HISTORY, Lifetime, FYI, LMN and H2.

Meetrics

Meetrics, a company that maximizes the viewability of online ads, has been granted accreditation by the U.S.-based Media Rating Council (MRC) for its Viewable Ad Impression measurement in its Ad Attention Monitor product, for both display and video ads. Meetrics say the accreditation is a first for a European company in the US market.

New Hires at Forensiq

Forensiq, an ad fraud detection company, announced the appointment of Scott Burford as Senior Sales Director, International, and Hannah Beanland as Director of Technical Operations, International. Both report to Erol Soyer, Forensiq’s International Managing Director.
Ad of the Week, Budget Direct, ‘Captain Risky’

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