Week in Review: Twitter’s Mobile Video Efforts, Nexstar Acquires Yashi, TubeMogul Bags Heineken USA


Here’s what happened this week in video advertising. For a weekly round-up of industry news and insights, sign up for the weekly Video Round-Up.

Twitter Has ‘A Lot More Coming’ in Mobile Video in 2015

Twitter CEO said Twitter has ‘a lot more coming on the video front’ in a quarterly earnings call. Twitter is now seeing more than 1.5 billion Vine loops a day and the company has been bringing video to Twitter to publishers via its amplify programme and its launch of video.twitter.com tools for professional publishers. Twitter reported a nearly doubling of its fourth quarterly revenue to $479 million, beating Wall Street expectations. The service now has 288 million monthly active users, a 20 percent year-on- year increase.

Nexstar Acquired Yashi, a Programmatic Video Platform Focusing on Local Advertising

Nexstar Broadcasting Group, announced this week that it Yashi, a video demand side platform with location-focused technology for $33 million. A statement issued by Nexstar stated that Yashi is a ‘pioneer of innovative location-based targeting’ and programmatic technology and services.

Yashi’s platform integrates geographic, demographic, and other data-driven targeting tools with real-time-bidding, allowing advertisers ‘to plan, buy, measure, and optimize their ad campaigns in real time’. Yashi was included in Inc. 5000’s List of Fastest Growing Private Companies for the last three consecutive years and was also named to Deloitte’s 2014 Technology Fast 500 List of Fastest Growing Companies in North America.

Nexstar say the acquisition of Yashi substantially broadens and diversifies Nexstar’s digital media portfolio with businesses that are complementary to the Company’s focus on providing compelling and effective multi-platform marketing solutions for local and national advertisers.

BlackArrow Launches Solutions for IP-Delivered On-demand Content  

BlackArrow, a provider of TV advertising and data solutions, announced that it has deployed dynamic ad insertion (DAI) capabilities for on-demand content that is delivered to connected devices such as tablets, smartphones, IP-enabled set top boxes, smart TVs, game consoles and laptops. Time Warner Cable, which has already deployed BlackArrow’s solutions for their linear over IP and traditional VOD platforms, is the first customer to deploy BlackArrow’s solution for on-demand content delivered to IP video platforms into the market.

TubeMogul Announces Exclusive Deal with Heineken USA

TubeMogul, a buy-side video ad platform, announced that it is now Heineken USA’s exclusive video advertising partner. Recently, TubeMogul has been under fire by short sellers for business that ‘may or may not ‘ be shrinking from its Mondelez partnership and for the supposed long-term existential concerns surrounding its platform and model.

IPTV Market is Expected to Reach $79 Billion by 2020

The IPTV according to a new market report is expected to reach $79 billion by 2020, according to a new report published by Transparency Market Research. The market was valued at $24.94 billion in 2013 and is expected to reach $79.38 billion by 2020, growing at a CAGR of 18.1% from 2014 to 2020. Western Europe was the largest revenue contributor in 2013, accounting for almost 38 percent of the global IPTV market revenue. The growth is mainly driven by increasing broadband penetration and decreasing prices of IPTV subscription globally. The IPTV market lately has also witnessed increase in number of IPTV subscribers, mainly fuelled by demand for enhanced user viewing experience as delivered by IPTV and development of supporting infrastructure in emerging countries. Asia Pacific is analysed to be the fastest growing market for IPTV during the forecast period. IPTV market for Asia Pacific excluding Japan (APEJ) is estimated to grow at a CAGR of 21.1% from 2014 to 2020. China, India, South Korea and Indonesia are expected to be the major contributors to the market in the near future.

Vevo Sees Music Video Views Increase 86% From January 2014

Vevo, the music video and entertainment platform, has delivered over 10 billion monthly global views for the first time in January 2015 . The achievement is an 86 percent increase over January 2014’s 5.4 billion views. January 2015 was also the first month when Vevo had more than 2 billion views in the U.S., up from 1.2 billion in January 2014.

Ad of the Week, Snickers’,  The Brady Bunch


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