Starcom’s Mulderink: Mobile Video Budgets are Coming from Digital, Not TV #MWC


There’s a common perception that video’s growth will always come at TV’s expense. But that isn’t necessarily the case, as Matt Mulderink, SVP, Director of Mobile and Social, Product and Partnerships at Starcom Mediavest explained to VAN at Mobile World Congress. Mulderink also discussed how publishers can make their mobile video inventory to advertisers, how Starcom’s clients perceive mobile and how mobile is reaching millennials.


Subscribe to Weekly VAN Newsletter

 

Related Stories:

AgencyMobileNative AdvertisingUS