‘Not All Video Advertising is Created Equal’ Says Opera Mediaworks SVP


Opera Mediaworks

One of the highlights of last year’s video ad tech feeding frenzy was Opera Mediaworks acquisition of AdColony, a mobile video advertising platform, in a deal worth approximately $350 million. VAN spoke to Nikao Yang, one of AdColony’s founders and now SVP Global Marketing & Business Development at Opera Mediaworks, who says that his company is leading the field – ‘bar none’ – when it comes to playing HD video ads on mobile devices.  Yang also discusses how publishers are looking beyond pre-roll when sourcing supply and how advertisers are increasingly opting for sight, sound and motion. Filmed at Mobile World Congress in Barcelona.


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