[Sponsored Post] While global online video ad spend is set to grow over 20 percent in 2015 and has become the fastest growing ad category, quality in online video advertising is one area that threatens to limit future growth. As the industry pushes to achieve parity with linear TV, online TV broadcasters and publishers need to know how to protect their inventory and their positioning in the market as trusted suppliers. Taking action on quality so will not only help provide an optimal ad experience for advertisers and consumers, but will help generate additional revenue.
On June 30th Ooyala will be hosting a webinar in association with VAN, which will:
- Explore some of the key issues currently affecting video ad quality
- Examine the growth and impact of premium, programmatic trading and private exchanges, as well as enhanced metrics and currencies used to evaluate quality
- Offer recommendations for what online TV providers can do to safeguard their interests and ensure a healthy video advertising ecosystem in the days ahead
The webinar will take place at 14.30PM BST on June 30th.