In this Week in Review: Vevo and AOL extend their programmatic agreement to Europe, YouTube pledge transparency and the only way is app for Apple TV. For your weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up.
TED, Bloomberg, Cablevision and Havas Media Scoop New Video Frontiers Awards
Thank you to everyone who braved the rain to make Thursday’s inaugural New Video Frontiers NYC such a resounding success. Special congratulations to the winners at the New Video Frontiers Awards:
- Best Programmatic TV Strategy: Cablevision
- Best Video Trading Team: Havas Media Group
- Best Publisher Innovation in Video: Bloomberg
- Best Video Publisher: TED
VEVO Extends Programmatic Video Advertising Agreement with AOL to Europe
VEVO has selected ONE by AOL to power its private video marketplace in Europe. The move extends the existing agreement that has been in place in the US since 2012, and will now be rolled out from VEVO’s offices in Berlin, Germany. The move comes shortly after AOL’s deals with Microsoft and Millennial Media.
YouTube to Reveal Ad View Data
In response to complaints by advertisers such as Unilever and Kellogg’s, YouTube is preparing to let companies see what proportion of the adverts on the video platform can be seen by viewers. This initiative is expected to start by the end of the year and is likely to attract interest from well-known verification companies according to the Financial Times.
Apple TV All About Apps and Games
Apple CEO Tim Cook has unveiled a new set top TV box with its own app store and new operating system. The device features a remote control with a touch-sensitive panel and a microphone that allows it to be voice-operated through Siri. Apple did not unveil any rumoured TV shows and movies subscription package of its own for the box.
Adblock Plus Targets iOS
Adblock Plus, the developer of popular desktop ad-blocking software is no longer only blocking ads on stationary PCs, but has moved into mobile. A new iOS ad-blocking app joins the Android version that was launched back in May 2015.
Consumers Value Free Editorial, Yet Still Install Ad Blockers
65 percent of consumers believe society would be worse off without high quality, low cost newspaper and magazine content, according to research from Teads. Despite this, 15 percent of consumers have already installed ad blockers and these people are, ironically, 12 percent more likely to value low cost or free editorial than the general population.
Elemental Acquired by Amazon Web Services
Amazon Web Services (AWS) have announced a definitive agreement to acquire Elemental for a reported $500 million. Amazon Web Services unit will incorporate Elemental’s technology into its cloud infrastructure services mobile video offering.
Video Buffering Wait Time Less Than 15 Seconds for iPhone Users
Poor mobile video streaming is considered an even bigger issue than a dropped call for US and UK iPhone users according to research commissioned by Openwave Mobility. Over half of subscribers in both countries will abandon streaming a mobile video if they have to wait longer than 15 seconds.
Programmatic Video Advertising to Grow Five Times in Five Years
Research from SpotX and IHS predicts programmatic online video advertising across Europe will be a €2 billion industry in 2020. The research also predicts that more than half of all online video advertising revenue in Europe will be generated programmatically.
35 Percent of All TV and Video Now On-Demand
Every third viewing hour now spent watching on-demand TV and video according to the Ericsson ConsumerLab TV & Media Report. The report also reveals a 71 percent increase in watching video on smartphones since 2012, with nearly two thirds of teenagers’ total TV and video viewing time spent on a mobile device and that almost one in 10 watch YouTube for more than three hours per day.
Five Media-Enabled Devices Per Home by 2019
By 2019, there will be the equivalent of five media-enabled devices per household around the world, according to research from IHS Technology. US homes are predicted to have 10 devices, on average, making it the biggest market. The market will be driven by smartphones, which are predicted to outgrow tablets by a significant margin, and smart TVs.
Periscope Introduces Landscape Filming
Periscope has introduced landscape broadcasting in a new update for the live stream app.
Cord-Cutting Currently Mainly Just Speculation, Claims Study
Despite widespread industry fears over subscribers cutting the cord, only three per cent of global viewers had actually done so according to research by Rovi. However, the study also found that over half of respondents had given cord cutting either “a lot of” thought or “some” thought.
Global Mobile Media to Approach $425 Billion
Consumer and advertising expenditure on handset-based mobile media will rise twelve percent in 2015, according to Strategy Analytics’ latest report “Global Mobile Media Forecast: 2001-2021.” Mobile advertising is set to account for twenty four percent of total digital advertising expenditure in 2015.
22 Percent US Cable Homes Have an OTT Service
Around 22 per cent of US cable subscribers also pay for an OTT service, according to a study from Millward Brown Digital. While Netflix is the biggest provider, HBO Now is now recording the fastest growth and Amazon Instant Video is also growing faster than Netflix.
Content More Important Deciding Factor Than Price For Online Video
More than half of viewers are driven by a ‘content-related’ factor when looking for an online video service compared to just 39 percent who said price according to a study by Strategy Analytics and Piksel.
Smart TV No Longer the ‘Go To’ Connected Device
The smart TV is no longer the ‘go to’ connected media device for consumers, who are turning to multiple devices due to costs, ease of use, UI and navigation, compatibility with other ecosystems and the apps/services/features available according to a study from Strategy Analytics.
Falling Number of US Homes Pay-TV Subs
Around 83 per cent of all US households subscribe to some form of pay-TV service. This number is down from 87 percent in 2010, according to research from Leichtman Research Group (LRG).
Verizon Trials ‘go90’ Mobile Video Service
Verizon Communications has launched a trial version of its new mobile video service, ‘go90’, aiming to prove that telecom players can compete with Google and Facebook.
Ericsson Signs Channel 5 Playout Deal
Ericsson has signed a broadcast and media services deal with UK commercial broadcaster Channel 5. The multi-year deal includes playout, media management, metadata, access services and disaster recovery services.
Opera Mediaworks and comScore Release New Native Autoplay Video Ad
Aggregated results from top brands that closely followed creative best practices reportedly saw a two times increase in purchase intent, according to a study by Opera Mediaworks and comScore.
Envivio Narrows Losses
Envivio has announced financial results for the quarter ended July 31st 2015 and claim to have made progress towards profitability. The company has also been acquired by Ericsson for $125m.
Improve Digital Launches In-Page Video Product
Improve Digital has launched a new In-Page video product, which enables programmatic video advertising within editorial content.
Ooyala Claims 25 Percent Higher Video Ad Revenue Through SSP
Ooyala is claiming eCPM uplift of over 25 percent across a set of more than 40 plus broadcasters and publishers across Europe using it’s Ooyala Pulse SSP.
Comcast Wholesale OTT Pack
Comcast Wholesale has launched a live linear turn-key streaming service that it will market to a range of programmers and video distributors, including OTT.
Huawei’s Video Aggregation Comes to Europe
Huawei has announced that its Video Aggregation service will be launched in Europe before the end of this year following roll-out of the technology in the Middle East and China
TiVo Q2 Subs Up 26 Percent
TiVo has reported a 6 percent rise in quarterly revenue, boosted by higher subscriptions.
Netflix Plans Multiple Asian Launches
Netflix plans to enter Hong Kong, Taiwan, Singapore and South Korea in early 2016 as part of its continued global rollout.
Teads Claims Programmatic Growth
Teads claims revenue from its private exchange offering and open exchange has grown by 300 percent year-on-year based on the January to August time period.
Hires of the Week:
Rebecca Nicholson Appointed Editor-In-Chief of Vice UK
Vice UK has appointed the Guardian’s live features editor Rebecca Nicholson as editor-in-chief and recruited her colleague, Jenny Stevens, commissioning editor for culture, as managing editor.
Jana Eisenstein Appointed Managing Director of Videology in EMEA
Videology announced this week that its current SVP, Global Media, Jana Eisenstein, has been appointed managing director, EMEA.
Condé Nast Entertainment Expands Branded Content Video Unit
Condé Nast Entertainment will expand its branded entertainment unit with the appointment of Will Misselbrook, head of branded entertainment and Eden Gorcey, head of branded content, digital sales & strategy.
Dawn Airey Replaced by Nick Hugh as Yahoo EMEA Head
Dawn Airey has left Yahoo to pursue ‘external opportunities. She is to replaced by EMEA advertising general manager Nick Hugh.
This Week on VAN:
There is Huge Potential for Programmatic Video in the APAC Region, read more on VAN
Ad of the Week: ‘I Am Train’, The Trainline, Anomaly London
The euphoria of conquering the daily commute, via app The Trainline, is beautifully captured in this Anchor Man tribute ad ‘I Am Train’.