RTL Group’s Noelke: TV is Now a ‘Global Race’ #Video@Dmexco


RTL Group is one of Europe’s largest media companies and the group has a stake in 55 television channels and 29 radio stations across Europe and South East Asia. The group also owns FremantleMedia, which owns and produces formats like The Price is Right, Family Feud, X Factor and Got Talent. So it has been particularly interesting to watch how a company that has been so deeply immersed in TV adapts to the online world. Here Rhys Noelke, Senior VP Strategy at RTL Group, explains how the company is adapting in the different European markets via its investments in new platforms, MCNs and ad tech.

https://www.youtube.com/watch?v=bmnq_Bv43RE&feature=youtu.be


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