WiR: YouTube Launches Subscription Service, Sky to Offer Sequential Ads Acoss TV and Digital, Netflix Results Dissappoint


In this week’s Week in Review: YouTube launches Red, its new subscription service, Twitter introduces Conversion Lifts and 2015 becomes the year tablets overtook TV. To receive weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up.

New Video Frontiers Awards: The Winners
Rob Norman, The Guardian, Channel 4 and Condé Nast all picked up gongs at the New Video Frontiers this week. Read more.

YouTube Launches SVoD ‘Red’ and ‘Capture’
YouTube has launched its subscription service, YouTube Red. For a fixed amount per month subscribers can watch ad-free videos on YouTube, as well as save videos to watch offline on phones or tablets and play videos in the background. This subscription extends to YouTube Gaming, and the newly released YouTube Music app. YouTube is also allowing users to record and live-stream mobile gameplay direct from Android, with their new function, YouTube Capture

Sky Introduces Cross-Platform and Sequential Targeting

This week Sky introduced ‘Sky AdVance’, which will allow advertisers to target users sequentially with ads across all screens, including TV. Read full release.

The Future of Entertainment Shifts Towards Mobile
2015 was the first year that consumers under 25 watched more content on mobile devices than on TVs, and the shift toward mobile will continue to reshape how content is produced, the latest ‘Flashpoint’ data from Deloitte has revealed.

91 Per Cent of Media Buyers Adopt Programmatic Video
91 per cent of media buyers surveyed said they’re now buying some of their online video ads programmatically, up from 53 per cent in 2012, claims the AOL ‘State of the Video Industry Report 2015’ . The report has also found that 68 per cent of advertisers have either bought programmatic video in-house, or plan to do so.

Percentage Of TV Budgets Shifting To VideoAOL-video-report-shifting-budges-707x600

Netflix Announces Disappointing Q3 Results
SVoD media company Netflix has shown disappointing results in their Q3 reports, missing their target for U.S sign-ups and reporting lower than expected operating income in its third quarter results. The service added 0.88 million new US members in the quarter, and have blamed the ongoing transition to chip-based credit and debit cards, which has resulted in many cards being replaced and account numbers being changed in the U.S, for the slump.

Instagram, Snapchat and Twitter Prioritised By Teens
The social media sites Twitter and Instagram, and photo-sharing app Snapchat are priorities for teens compared to other services, a study from Piper Jaffray has found. The study has revealed that one third of American teens named Facebook-owned Instagram as their primary social network with Twitter and Snapchat just behind.

Digital Investment Drives Ad Spending Record High
UK Advertising spend has grown to a record high of £9.4bn in the first half of 2015, the WARC Expenditure Report has found. Growth in digital advertising was a large driver of the growth.

Facebook Most Effective Social Media Platform for Advertising Says Industry
Industry executives have named Facebook as the most effective social media platform for advertising, according to a new report from eMarketer.

New York Times and Google Release Immersive Video
Google and the New York Times have partnered to distribute more than a million immersive video headsets to subscribers as part of a project exploring new ways to deliver its digital journalism. The Google Cardboard kits will deliver short films and documentaries that the NY Times has made.

AOL Acquisition Drives Verizon Q3 Growth
Verizons acquisition of AOL has helped to increase growth, which is shown in their Q3 results. Verizon also added 114,000 net new fios internet connections and 42,000 net new fios video connections, growth from Q2 2015.

Video Infrastructure Market Q2 Increase
The Worldwide Video Infrastructure market increased revenue in Q2 2015, however it has decreased year-on-year due to a general slowdown in service providerscapital expenses, research from ACG Research has found. The Q2 Total Worldwide Video Infrastructure market posted revenue of $3.1 billion.

JICWEBS Publishes Taxonomy of Online Ad Fraud
The UK’s Joint Industry Committee for Web Standards (JICWEBS) has published a report describing the different types of potential online ad fraud. Titled “UK Traffic Taxonomy for Digital Display Advertising”, it follows June’s publication of an initial set of best practices to reduce the risk of exposure to fraud.

Entertainment Industry Profit Set to Rise
The profit margins for the Media & Entertainment industry is expected to generate higher margins than several other leading stock indices, according to a report from Ernst & Young.

Digital Ad Revenue Climbs in First Half of 2015
Online ad revenue has seen an increase of 19 per cent at the start of 2015, the IAB Internet Advertising Revenue Report has found.

Internet TV Means More Options, Not More Viewing Time
Internet TV doesn’t make consumers watch more TV, but gain more pleasure out of the experience, according to a study from the The University of Texas at Dallas.

Video Advertisers Missing a Trick With In-Stream and Rich Media
Out of 4,000 advertisers that served in-stream video ads or rich media video ads over a three-year period, only 18% used both formats in the same campaign according to the Sizmek Video Index.

Personally Targeted Video Ads Launched by Channel 4 and Yospace
Yospace, an advertisement replacement service, has been selected by Channel 4 to introduce personally targeted video ads across all of its online content. 

Omnicom Growth Continues in Q3
Omnicom continues to see notable growth from its trading desk in Q3, although the growth rate has slowed, showing that programmatic has helped rather than hindered the agency organisations.

TiVo Data For Free
Following in the footsteps of Comcast, who have decided to make their set-top data available, and the merger of Rentrak and comScore, TiVo have announced they will be making their TV ratings data available for free.

Yahoo Sees Positive Results in Q3
Mobile revenue now represents almost one quarter of total revenue as Search and Display revenue grew year-on-year, Yahoo has reported in their Q3 results. However, overall company revenue suffered.

VidMob Raises $2 million to Build a Marketplace For Video Editors
VidMob’s has raised $2 million in seed funding from Foundation Capital and Acadia Woods Partners amongst others, to create a marketplace for professional video editors.

Digital Ad Spending to Surpass TV Spending in 2016
Digital media ad revenue is set to surpass TV ad spending faster than anticipated, research from Magna Global has predicted. The report predicts that digital media in the U.S. will overtake television as the biggest media category next year, which is a year earlier than previously expected.

58 Per Cent of U.S Households Use At Least One OTT Service
The majority of U.S households use at least one OTT service per month, with 58 per cent of households using at least one, the latest consumer research from Parks Associates has found. 25 per cent use two or more OTT services. 

Unruly Launches New Outstream Video Ad Format
Unruly has introduced a viewable outstream format across a number of News Corp titles, including The Sun, MarketWatch and News.Com.Au, with The New York Post to launch the format soon.

StickyADS.tv Wins EY Start-Up of the Year
StickyADS.tv has been awarded the Born Global prize in the Start-up of the Year category at the EY (Ernst & Young) Entrepreneur of the Year awards in Paris, in recognition of the company’s strong international growth potential.

Ad of the Week: BBDO, Bicester Village, The New Standard: The Architect

Bicester Village poke fun at the luxury shopping experience in this wonderfully satirical ad.


Subscribe to Weekly VAN Newsletter

 

Related Stories:

Ad TechArticlesConnected TVTV