GroupM’s Rob Norman: There’s No Doubt that All Video Will be IP-Delivered in the Future


Few people have a better insight into the global digital landscape than Rob Norman Chief Digital Officer for GroupM. At New Video Frontiers, Norman received the Media Personality of the Year Award and had a fireside chat afterwards, in which he discussed the markets he’s most excited about, the evolution of online video, agency arbitrage and the role of the agency, and whether the problems with fraud and viewability are spooking clients. Norman also said he believes that all video will be IP-delivered in the future.


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