Publishers Need to be Smarter about Selling to Compete Against Facebook and Google #Video@Dmexco


DmexcoEven in 2016, the reality is that many publishers are still getting to grips with their programmatic strategies. And in fairness to them, barely a quarter goes by where a new threat emerges, a new piece of tech is launched, or a new industry fad takes hold. Here Jeremy Ostermiller, CEO at Altitude Digital, provides some easily-implemented programmatic pointers that publishers can use to both protect their brand whilst also make their inventory more attractive programmatically to advertisers. Filmed at Dmexco, Cologne.

Follow VAN on Twitter


Subscribe to Weekly VAN Newsletter

 

Related Stories:

Ad TechEuropeProgrammaticPublishingVideo@Dmexco