Category Archives: Measurement

WiR: Google Restructures as ‘Alphabet’, UK Advertisers Lose £277m Thanks to Online Fraud, and SpotXchange Reports Mobile Video Bonanza

Alpha

In this week’s Week in Review: Google make a surprise announcement and everyone’s talking about ad blocking and fraud. For your weekly summary of industry news and other VAN […]

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The WiR: Google Surges on Back of YouTube and Programmatic, AnyClip Raises $21 Million, Five Billion Wasted Mobile Impressions

AnyClip

In this Week in Review: Google’s share price surged 10 percent due to growth in search, YouTube and programmatic. Then Israeli start-up AnyClip raised $21 million with Chelsea-owner Roman […]

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