Category Archives: Programmatic

WiR: Google Restructures as ‘Alphabet’, UK Advertisers Lose £277m Thanks to Online Fraud, and SpotXchange Reports Mobile Video Bonanza

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In this week’s Week in Review: Google make a surprise announcement and everyone’s talking about ad blocking and fraud. For your weekly summary of industry news and other VAN […]

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The WiR: Google Moves YouTube into the Walled Garden, ProSieben Buys Video Ad Platform, Facebook Goes Live

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In this Week in Review: Google pulls YouTube inventory back into its walled garden, and bad results signal power shifts. For your weekly summary of industry news and other […]

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The WiR: Google and Facebook Team Up to Target Ad Fraud, Brits Prefer Ads to BBC License Fee, Nikkei Outbids Axel Springer for the FT

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In this Week in Review: competitors team up to target ad fraud, Facebook enables video ad targeting and Brits prefer ads to BBC license fee. For a weekly summary of […]

Ad ExchangesAd of the WeekArticlesCampaignsConnected TVConnected TV AppsContent MarketingMediaMobileMobile VideoNative AdvertisingProgrammaticSocial TVTVVideo Ad ServingViewability