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FreeWheel Co-CEO Jonathan Heller Explains ‘FourFronts’, the TV-Video Hybrid Buying Service

By Vincent Flood On May 7, 2013 · In Ad Tech, Media, TV, US, Video Ad Networks, Video Ad Serving
Jonathan Heller

One of the highlights of last week’s Digital Content New Fronts in the US was the announcement that FreeWheel and Mediaocean are to start working together to unify the TV and video buying process with FourFronts, which enables publishers to sell to TV media buying agencies through existing workflow and systems. [...]

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Ad of the Week, Renault BeLux, ‘Ultimate Speed Date’, Publicis Brussels

By Vincent Flood On May 3, 2013 · In Ad of the Week
Speed Dating

This week’s Ad of the Week was produced by Publicis Brussels for Renault Benelux. According to the YouTube blurb, “This is speed dating in every sense of the word and these are real “speed daters” in search of their soul mate”. Sadly, ‘every sense of the world’ doesn’t extend to the amphetamine sense of the [...]

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Day 2/3 Review of the US Digital Content New Fronts 2013

By Vincent Flood On May 2, 2013 · In Media, Publishing, US
YouTube

The last few days of the Digital Content New Fronts 2013 have returned the focus to content, so this time around we have rolled the ad tech/data and content announcements into one post. Here’s an overview of the latest offerings from AOL and YouTube:

AOL

The big ad tech announcement from Day 2 of the [...]

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AOL, Freewheel and Mediaocean Partner to Create TV/Video Hybrid Buying Platform

By Vincent Flood On April 30, 2013 · In Ad Tech, Convergence, TV, Uncategorized, US, Video Ad Networks, Video Ad Serving
AOL, Freewheel,  MediaOcean

For all the talk of ‘moving TV money online’, it seems odd that TV media buying hasn’t already been combined into a single buying platform – but now AOL, FreeWheel, and Mediaocean have done just that. Marketers working with AOL for their existing television buying workflow/systems will also be able [...]

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Day 1: *Ad Tech/Data* News from Digital Content New Fronts 2013

By Vincent Flood On April 30, 2013 · In Ad Tech, Data, US
Digital Content NewFronts

As the Digital Content New Fronts focus mainly on promoting online video content, for once the ad tech and data tends to take a back seat. TV buyers love comparing ‘apples to apples’, apparently, so the pitch tends to be more straightforward and TV-like i.e. ‘Here’s our show, we hope you like it’. However, two [...]

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Day 1: *Content* News from Digital Content New Fronts (US)

By Vincent Flood On April 30, 2013 · In Media, Publishing, US
Digital Content NewFronts

The content announcements from the Digital Content New Fronts come quick, fast and are for the most part overwhelming. Those problems are compounded further still for those of us outside of the US, who — more often than not — are bewildered by the excitement around fact that Larry Shuckaheimer, star of That Show You’ve [...]

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Are Custom Creatives the Secret to Engaging Ad-Jaded Consumers?

By Vincent Flood On April 29, 2013 · In Creative, Europe, Programmatic, Video Ad Networks
InSkin Media

InSkin Media are an ad network who offer innovative custom creative solutions for video and display advertising. VAN caught up with Steve Doyle, Commercial Director, Europe (Steve is also Chair of the IAB’s UK Video Council), and Mark Davey, Publisher Services Director, to talk about the InSkin Media’s international expansion, how the [...]

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Ad of the Week: SUPGV, ‘Ed – A Petition for Stronger Gun Laws’, Grey

By Vincent Flood On April 26, 2013 · In Ad of the Week
Gun Control

This week’s Ad of the Week was produced for  States United To Prevent Gun Violence by Grey, New York. The ad cleverly plays on the gun lobby’s tendency to lean on the Second Amendment to the United States Constitution, which protects the right to keep and bear arms. United To Prevent Gun [...]

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Sorrell on Big Media’s Complacency, Baidu’s Big Video Acquisition, Blinkx Revenue Up

By Vincent Flood On April 25, 2013 · In Ad Tech, Agency, Media, Publishing
Martin Sorrell

Here’s today’s video advertising news round-up. Sign up for the VAN newsletter for a weekly summary of industry news. Sir Martin Sorrell, CEO of WPP gave ‘Big Media’ a ‘wake-up call’ today, according to the FT Blog, which was reporting on the FT Digital Conference in London today. Sorrell said traditional media companies [...]

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Could the NYT’s Paywall-Video Hybrid Become a New Publisher Paradigm?

By Vincent Flood On April 24, 2013 · In Media, Mobile, Publishing
new_york_times

As most premium publishers continue to scramble around for a sustainable revenue model, the dominant attempts at monetisation have either involved paywalls (complete or partial), or making all content available for free. However, the New York Times may have just created a new version of the partial paywall, where only video [...]

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Twitter’s Huge SMG Deal, German Mobile Growth, SpotXchange on TV

By Vincent Flood On April 23, 2013 · In Mobile, Programmatic, Second Screen, Social TV, TV, US
Twitter

Twitter has signed a bumper deal with Publicis’s Starcom MediaVest Group that the Financial Times reports is worth ‘hundreds of millions of dollars over several years’. SMG’s clients, which include Procter & Gamble, Walmart, Microsoft and Coca-Cola, will be provided with access to ‘preferred advertising slots on Twitter, research and data, and new products, [...]

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Ad of the Week: Adobe (Sponsor) , ‘Psychic’, Goodby, Silverstein & Partners http://t.co/Ulgb7oYTcf  — videoadnews
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