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Microsoft Pushes Privacy with New Ad Campaign

By Vincent Flood On April 22, 2013 · In Privacy, US
microsoft-privacy

In its latest bid to position Internet Explorer as the web’s most ethical browser, Microsoft have launched an ad campaign and a new website promoting IE 10′s privacy features. In what appears to be a subtle attack on Google, Microsoft’s newspaper, online and out of home ads encourage people to reflect [...]

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Ad of the Week: Ikea UK, ‘Time for Change’, Mother

By Vincent Flood On April 19, 2013 · In Ad of the Week
ikea_time

Mother, one of the UK’s leading creative agencies, has been producing some outstanding work for Ikea this year. In February, ‘Make Room for Your Life‘, was Ad of the Week, and their latest effort, ‘Time for Change’, is better again. The cinematic ad tells the story of a group of [...]

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Kit Digital to File for Bankruptcy

By Vincent Flood On April 18, 2013 · In Connected TV, Publishing, Tech, US
Kit Digital

KIT Digital, a provider of video management and software solutions, has announced that it is to file for bankruptcy after agreeing for a reorganisation of the company with three of the company’s largest shareholders. The company will then regroup the various companies – Ioko 365, Polymedia, Kewego, Multicast and Megahertz - into [...]

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Brightroll Claim Fastest Video RTB Solution, Tapjoy Trades Engagement for Movies

By Vincent Flood On April 17, 2013 · In Ad Exchanges, Ad Tech, Europe, Mobile, Video Ad Serving
Brightroll, Equinix, Tapjoy

Equinix, an interconnection and data center company, and BrightRoll, a video ad platform, today announced they are launching ‘VideoRTB+’, which they describe as ‘an ultra-low-latency video advertising real-time bidding (RTB) solution. In addition, Equinix and BrightRoll will work together to promote and build Equinix’s Ad-IX ecosystem, which connects [...]

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Unruly Launches Competitor Analysis Tool, Twitter Wants TV Content

By Vincent Flood On April 16, 2013 · In Ad Tech, Europe, Measurement, TV, US
Unruly Logo

Unruly, a social video advertising company,  has launched a real-time analytics dashboard which allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors. Unruly Analytics is based on the company’s own tech, which Unruly say has tracked seven years’ worth of [...]

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The Ex-Cop Who Wants to Make Video Advertising Fun

By Vincent Flood On April 15, 2013 · In Ad Tech, Creative, US, Video Ad Networks
Scott Reese, BlurbIQ

BlurbIQ, a US-based interactive advertising company, was started by two people who hated advertising. Scott Reese, BlurbIQ’s CEO, and Drew Spencer, his CTO and business partner, believe advertising can be improved by making it more game like. The company was started in 2009, but Reese and Spencer’s partnership goes back twelve years to [...]

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Ad of the Week: Old Spice, ‘Shower’, Wieden + Kennedy Portland

By Vincent Flood On April 12, 2013 · In Ad of the Week
Old-Spice-4

This week’s Ad of the Week was produced for Old Spice by Wieden + Kennedy, Portland. The ad is based on the jingle-based soap television creative from yesteryear. ”With new Old Spice bar soap, we wanted show the more than 40 percent of guys who are bar soap loyalists that we have their backs when it [...]

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YuMe’s Placement Quality Index Boosts Interaction Rates 30 Percent

By Vincent Flood On April 11, 2013 · In Ad Tech, Europe, Measurement, US, Verification, Video Ad Networks
YuMe

YuMe, a video ad platform, have released an upgraded version of their ‘Placement Quality Index’ (PQI), which they say can boost interaction rates by up to 30 percent. PQI ensures that video ad placements that have a history of brand safety violations receive a lower score and will not be valued as highly [...]

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UK Video Advertising Spend Up 46%, Google Expands Fiber to Austin

By Vincent Flood On April 10, 2013 · In Europe, Mobile, TV, US
IAB UK

Spending on video advertising has risen 46 percent to £160m in 2012, according to the latest digital ad spend report produced by PwC on behalf of the IAB. Total spend on online advertising rose by 12.5% to almost £5.5 billion. Other areas of digital advertising also fared well: mobile advertising grew 148% to [...]

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US Video RTB to Hit $1.14 Billion by 2014, Microsoft Sell IPTV Assets, Mediatel Announce Upfronts

By Vincent Flood On April 9, 2013 · In Ad Tech, Europe, Programmatic, Publishing, Tech, US
SpotXchange, Microsoft, Ericsson

Real-time bidding in online video advertising will account for 24.7 percent of all U.S. online video spending by 2014,according to a study conducted by Forrester Consulting on behalf of SpotXchange, a video advertising marketplace. Forrester found that over the past year, RTB has been the fastest growing segment of the online [...]

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Video Needs to Beat Fraud Before Gaining Parity with TV, Says Vindico’s Matt Timothy

By Vincent Flood On April 8, 2013 · In Ad Tech, Europe, Measurement, Publishing, US, Verification, Video Ad Networks, Video Ad Serving
Matt Timothy, Vindico

“The video advertising industry has a problem with, and there’s no other word for it — fraud,” says Matt Timothy, President of Vindico, whose video ad management company recently launched Adtricity, a verification and viewability tool. ”We’re not calling out ad networks or saying ad networks are bad. But with [...]

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Ad of the Week: Adobe (Sponsor) , ‘Psychic’, Goodby, Silverstein & Partners http://t.co/Ulgb7oYTcf  — videoadnews
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