VAN | Social Video Advertising

Ebuzzing Grows Revenue to $52 Million, Now Breaking Even

By Vincent Flood On January 30, 2013 · In Europe, Social Video

Ebuzzing, a video ad platform, has announced that its revenue grew 79% from $29 million in 2011 to $52 million in 2012. The company – which has taken on a total of $35.3 million in funding – also broke even. Ebuzzing came about as the result of the mergers of 9 startups: Wikio, OverBlog, Ebuzzing, Nomao, [...]

How Will Social Video Advertising Evolve in 2013?

By Vincent Flood On January 4, 2013 · In Europe, Social Video, Uncategorized

Social Video Advertising Predictions 2013

Last year was an interesting year for social video advertising, with various players in the market starting to take a more scientific approach to understanding sharing and demonstrating ROI. The companies in the space are also extremely well-positioned to ride the content marketing wave, as even the best content struggles to gain traction without a [...]

Red Bull has best social video strategy says Goviral

By Vincent Flood On November 12, 2012 · In Europe, Social Video, US, Video Ad Networks

Red Bull has the best social video strategy, according to a new global report by Aol-owned video distribution network, Goviral. This is the first Goviral ‘Social Video Equity Report‘, which lists the 100 most powerful brands in branded content over the last year. The study looks at how video content is being used by global [...]

Unruly Grows Globally and Triples Revenue to £17.6 Million

By Vincent Flood On August 15, 2012 · In Europe, Social Video, US

Unruly, the social video advertising platform, has announced that revenue tripled from £6.0 million in fiscal year 2011 to £17.6 million, according to results for the last financial year (ended 31 March 2012). Unruly’s rapid growth as aided by the opening of new offices and $25 million Series A investment it received in January of this [...]

Appatyze Partner with Adap.tv On Social In-App Video Advertising

By Vincent Flood On July 25, 2012 · In Europe, Social Video, Video Ad Networks

The launch of the Facebook Exchange last month illustrated how advertising on social platforms is starting to converge with rest of the ad exchange ecosystem, which currently consists mainly of display inventory, followed by video and mobile. However, in the absence of a Facebook video offering, the main source for video inventory on social platforms [...]

Special Recent Posts

First Ever US Pay TV Subscriber Losses a "Harbinger of Near-Term Market Decline"

Dove Real Beauty Sketches Becomes Most Viewed Online Video Ad of All Time

How Shoppable Video is Set to Transform the Video Landscape

Ad of the Week: Adobe, 'Psychic', Goodby, Silverstein & Partners

Mediacom and Monterosa to Launch Dual Screen Campaign for Cancer Research UK

Video Everywhere. What's the Opportunity?

Now More than 3000 On Demand Video Services in Europe

Spanish Start-Up TheMadVideo.com Want to Make Videos Easier to Share

Pages

The Latest

First Ever US Pay TV Subscriber Losses a "Harbinger of Near-Term Market Decline"

More